VIRTEAL®: um sistema de realidade aumentada para a publicidade

Abstract

The traditional advertising format through leafleting, billboards, ads on buses, radio and television, stemming from decades of marketing with little interaction with the individual, came up against the advent of the internet, which in turn was linked to the technological advancement of computers and mobile devices (smartphones) presents us with increasingly innovative and interactive solutions. Based on this and with the evolution of Augmented Reality associated with cell phone cameras and geolocation, using the Global Positioning System (GPS), we have several possibilities to explore advertising with greater interactivity between the user and the brand of a product or service, in a true symbiosis between the virtual and the real world. It is noteworthy also that certain advertising media generate solid residues that can pollute the environment, such as paper, even if they are liable to be recycled, in addition to the urban aesthetic impact caused by the appropriation of spaces that perhaps overshadow the natural beauty of a given region. We therefore have as a main objective of this work the development of a mobile system, called VIRTEAL®, which permeated the bibliographic research of relevant content in the areas of marketing and advertising, subsequently the conception of the innovative idea of the tool, followed by the survey and initial analysis of the requirements for the prototype for mobile devices, which a priori was made in JavaScript and which finally took place on the AWE Platform (Augmented Web Experiences), where the purpose is to publish relevant and customizable content of audio, video or images, for the dissemination or commercialization of products or services, with the use of Augmented Reality linked to the geolocation of the user.