Ecoinbusiness: soluções sustentáveis e ecoinovadoras para ambientes

Abstract

In the current scenario about sustainability in business, there is a portion of entrepreneurs who cite as the main obstacles to adopting sustainable actions in their respective organizations: the lack of information on sustainability, the difficulties in finding partners willing to work together and also the value to be paid for the sustainability measures. However, there is a growth of companies, in different sizes, with the delivery of eco-innovative solutions to act in this market gap. The methodology based on the development of sustainable and eco-innovative solutions for environments developed by Ecoinbusiness emerged from an adaptation of the operating model proposed in SEBRAE's “Eco-innovation in small business” booklet, guided by nine steps, starting with the presentation of the work plan and ending with the implementation of sustainable solutions and continuous monitoring of the performance of each proposal. Among the tools, techniques and methodologies applied for the creation of Ecoinbusiness and the development of the business model, TRIZ, Framework Cralves, Value Proposition Canvas, Business Model Canvas, among others, were used. Therefore, there is the purpose of developing eco-innovative and sustainable solutions for environments, through the creation of the cleantech startup Ecoinbusiness, which proposes to the market a business model through partnerships, with the formalization of a performance contract or with previously fixed values of agreement with the service, culminating in the reduction of customer costs as environmental liabilities are reduced, increasing the competitiveness of the business (when a company) or reducing condominium costs (for this market segment), according to the case study. Therefore, the current business model proved to be effective for the present needs of those seeking sustainable development, where it was possible to measure, in its validation of the value proposition, economic, socio-environmental, socioeconomic and governance gains.