Pesquisa de demanda turística no Geoparque Seridó (2023)

Abstract

Tourism demand, which refers to the desire and ability of individuals to travel and consume tourism products and services, is a complex and multifaceted phenomenon, influenced by a variety of factors. Understanding the dynamics of tourism demand is essential for effective planning and management of the sector. In April 2022, the Seridó UNESCO Global Geopark was recognized, covering the entire territory of six municipalities in the interior of Rio Grande do Norte, namely: Acari, Carnaúba dos Dantas, Cerro Corá, Currais Novos, Lagoa Nova and Parelhas. The FELCS Tourism Course, through an extension project, proposed to carry out a study of the tourism demand of the municipalities belonging to the Seridó Geopark, in order to provide important information to tourism governance bodies about the profile of tourists visiting the region. In this sense, this study aimed to analyze the efficiency of the methodology and the results of the extension project “Tourism Planning Center: Demand Studies”, carried out in 2023, in the six municipalities that are part of the Seridó Geopark. The research is descriptive in nature, with a quantitative approach to the data. The results show that the methodology used by the project (totems with the survey QRCode at the reception of the accommodation facilities) was not efficient, as it obtained, after one year of application, only 52 valid respondents, generating a survey with a sampling error of 11%, a very high margin, making the results unfeasible to adequately represent the profile of the tourist of the Seridó Geopark