Do campo à mesa: sistema de comercialização e logística para pequenos produtores rurais

Abstract

In a competitive market such as agribusiness, for example, in witch the dynamics are related to commodities, adding value to products is a way out for small rural producers to remain active and the solution may be to invest in the verticalization of the production chain and directly serve the final costumer. The logistics of production and commercialization are among the biggest bottlenecks for the small rural producer. In this context, the present work aims to develop a marketplace platform for small rural producers and agroindustries in direct service to the final consumer, allowing them to receive a quality, fresh and original product at home. The methodology used in the study was carried out through an exploratory literary research, seeking the main trends of this market to consolidate them on the marketplace platform. In view of the study, the platform observed the integration of production chains, providing fair trade and adding value to rural products verified in the home delivery of selected and packaged products. It proved to be an important tool for implementing a new way of marketing rural products using resource sharing, pattern analysis and production forecasting through data mining and artificial intelligence. However, it provides interaction between producer and consumer to increasingly improve the products supplied and, at the same time, enables alternative logistics for the flow of its production, bringing predictability, traceability with solutions that even allow the production schedule.