A pandemia de Covid-19 e seus efeitos nas empresas de eventos de Santa Cruz/RN

Abstract

Although the Events sector presents high positive rates of employment and income generation, the segment is extremely volatile and depends on external factors such as the social, political, economic and health context. Thus, the COVID 19 pandemic and the restrictive measures to contain the disease's routine directly affected events and, consequently, companies operating in the segment. Therefore, this study analyzes the impact of Covid-19 on the events sector, focusing on the city of Santa Cruz-RN. In this research, the evolution of the events sector was proven, with technology as the main tool in the face of social isolation. The article aims to analyze the COVID 19 pandemic and its effects on event companies in Santa Cruz/RN, in the years 2020 to 2021. The method used to carry out the research was the descriptive approach, case study methodology. Bibliographical and documentary research was carried out through websites, academic articles and works to develop the theoretical framework on thematic events, Event Tourism and the global health crisis following the COVID 19 pandemic. Field research was used to apply a form to collect information and data. The research highlighted the challenges, the important points in the readaptation of companies and event producers during the pandemic period, in addition to identifying the strategies used by the sector in the context of the pandemic and what this fact left as a legacy and learning for the sector