Gescon: framework de gestão estratégica de consultorias

Abstract

The strategic planning for 2022 of the Serviço Brasileiro de Apoio às Micro e Pequenas Empresas do Rio Grande do Norte highlights as its purpose the transformation of small businesses into protagonists of Brazil's development, offering various solutions to the entrepreneurial ecosystem of the state of Rio Grande do Norte, including management consulting. With a focus on repositioning, strengthening, and modernizing its territorial network of relationships, the Agência Sebrae Grande Natal initiated its project to reposition and modernize its service network. In this context, the objective of this work is to develop a framework capable of repositioning the offering of management consulting services of the Agência Sebrae Grande Natal through digital transformation. To solve the problem situation, theories related to digital transformation, process management, agile methodologies, TRIZ problem-solving methodology, and data intelligence were studied. Through the study, the Minimum Viable Product GESCON was developed, which was validated at the Sebrae Grande Natal Agency, where it was found that the Gescon Framework brought an 18.02% increase in operational and financial efficiency. Through data intelligence, a sales funnel was implemented to track the consultations that convert to contracts, which allowed for better budget predictability and goal planning accuracy.