Qualificação profissional nos meios de hospedagem em Cerro Corá/RN segundo a visão dos gestores dos empreendimentos locais

Abstract

Lodging establishments are part of a location's tourism offering, and due to their nature of being operated through the provision of services, the professional qualification of employees is an essential requirement for the development and image of tourist destinations.This study analyzed the professional qualification of the local community of Cerro Corá/RN to meet the demand for lodging establishments, from the perspective of local managers. To this end, a qualitative approach was used, with data collected through structured interviews with owners of establishments in the sector. The results revealed significant gaps in the qualification of the workforce, especially in communication skills and practical experience, evidencing a low value placed on academic training in Tourism. The lack of internal policies for training and the dependence on temporary labor were also highlighted as structural challenges in the sector. It is concluded that professional qualification is essential to improve the quality of tourism services, and that training and incentive programs need to be developed to attract and retain talent. Strengthening the partnership between the public and private sectors is essential to promote local tourism in a sustainable and competitive manner.