Utilização da logística reversa de embalagens de vidro: desafios e oportunidades na indústria de bebidas

Abstract

This study addresses the challenges and opportunities of reverse logistics for glass packaging in a beverage industry in Rio Grande do Norte, Brazil. Based on a comprehensive theoretical review and field research through a semi-structured interview, the study explores critical aspects of implementing this practice. The findings reveal challenges such as accounting and operational management, transportation costs, and the need for efficient integration among consumers, retailers, and the industry. Conversely, opportunities related to sustainability, cost reduction, and contributions to the circular economy stand out. The research emphasizes that reverse logistics is a crucial strategic tool for optimizing processes, meeting environmental demands, and enhancing competitiveness. It concludes that overcoming the identified obstacles can maximize the economic and environmental benefits of this practice.