Sustentabilidade e estratégias visuais no jornalismo: uma análise de imagens de portais de notícias do Ceará e do Rio Grande do Norte.

Abstract

This paper aims to understand the visual strategies perceived in images that illustrate news related to the topic of sustainability and that were published by news websites in Ceará and Rio Grande do Norte in the period between the official announcement of Brazil as the host of COP30 by the UN and the holding of the G20 meeting in the country (between December 2023 and November 2024). Sustainability is a constant topic in contemporary journalism, and it is the subject of a global agenda of commitments - the 2030 Agenda, a document that foresees the eradication of extreme poverty as a central theme among several other objectives established by member countries of the United Nations - UN. From this perspective, it is important to investigate which actions are essential to collaborate with these agendas. Above all, it is necessary to open a space for reflection on the various possibilities of building awareness about the topic through different communication tactics. To achieve this objective, it was necessary to develop the concept of sustainability, based on that presented by the UN. Further reflections on the topic from a journalistic perspective were important in this context. Next, the role of images in journalism and the values disseminated through photojournalism are discussed. Based on this theoretical framework, we seek to highlight which visual strategies are applied to images that illustrate news from websites and what potential meanings they seek to evoke. The following were carried out: a) the categorization of the themes and subthemes discussed in the news that were selected for this study, based on the content analysis method developed by Bardin (2016); and b) the analysis of the images that illustrate these news based on the taxonomic method for analyzing the value of journalistic photographs proposed by Recuero (1999) and revised by Benazzi (2010). Using these two cross-methods, it is possible to identify which sustainability themes stand out in the news and seek the links between these themes and the journalistic photographs that illustrate them.