Papo de empreendedor: uma análise estética e semântica dos logos de startups do IMD - UFRN

Abstract

The focus of this academic paper is to investigate the visual identities of five startups of the "Instituto Metrópole Digital" of UFRN, in order to determine if there is a correspondence between the conceptual map of the company directors themselves and the general public. In other words, this tcc intends to analyze if the message that the startup wants to transmit with its brand is being understood. At the beginning, in the process of elaboration was gathered the contents that would be necessary for a better understanding and finalization of the research. After that, questionnaires were prepared with the visual identities of the companies analyzed and applied to random people as well as the directors of the startups. Subsequently, all the necessary investigations were carried out and the corresponding results were obtained. Finally, this tcc suggests three possible steps to be taken to continue the research process in the focus area in this academic paper.