Estereótipos de gênero na intenção empreendedora de universitárias da área de tecnologia da informação

Abstract

The objective of this dissertation is to understand how the gender stereotype can have a relationship with the entrepreneurial intention of female university students in the area of information technology (IT). Previous studies have focused on quantitative studies, and few have explored the subject of entrepreneurial intention from the point of view of female students of technological courses, considering more specifically gender issues and threat theory. Using a basic qualitative research design, data was collected with nine semi structured interviews that were conducted with female students of the Bachelor of Information Technology (BTI) course at the Federal University of Rio Grande do Norte (UFRN). As an analysis strategy, content analysis was used, in the thematic / category mode, with the support of ATLAS.ti® 8.4.24. Among the results, note that the vast majority of interviewees expressed little intention of opening a business in their field of education. The interviewed students also perceive that the BTI course has not provided an environment that stimulates their entrepreneurial potential, they understand that entrepreneurial education is still incipient, and that gender stereotypes contribute to weakening their desire to become entrepreneurs in the future. In the opinion of the interviewees, the barriers for women to open a business are greater than the motivational aspects. Research enriches the field of female entrepreneurship from the perspective of higher education in information technology. As a managerial contribution, the research considers how the BTI can develop or advance in actions that stimulate the female gender in the field of technology-based businesses and that take into account the subjectivities of the students.