Cultura do consumo e religião na pós-modernidade: a localização dos fieisconsumidores no espaço social

Abstract

This doctoral thesis discuss the interface between contemporary religiosity, specifically the Neo-Pentecostal field, with the society/culture of consumption, studying the relationship between the social position of the individuals and the meanings attributed to the religious experience. Thus, as well, to identify the institutional dynamics of production and reproduction of religious goods in their relationship with the imaginary of the predominant local culture. The chosen field of research were the Igreja Pentecostal Verbo da Vida, Internacional da Graça de Deus, and Presbiteriana Renascer, all in the city of Campina Grande, PB - Brazil. This work was constructed under bourdiesians assumptions, such as those of field, symbolic capital and Habitus, as a way of relating the levels of ownership of capital of the members of each denomination with their location in the delimited social space. The discussions of various authors on Neo-Pentecostalism, religion in modernity and the culture of consumption and consumerism were used. At the same time, the data of our research were raised and analyzed trough questionnaires, interviews, direct and indirect observation. Using this methodology and theoretical apparatus we demonstrated that the faithful-consumers of these denominations have a certain differentiation, as well as discourses offered by the different institutions of the sacred.