Audiovisual para dispositivos móveis: análise sociossemiótica da obra interativa Shield 5

Abstract

Current information flows are measured in new space-time conditions largely in line with social advances and digital technologies. Concepts such as mobility, ubiquity and connectivity are present in devices and media platforms, allowing new ways of producing, distributing and consuming content. The present work intends to analyze the product Shield 5 according to the theoretical and methodological precepts of the sociossemiótica of Landowski. Considering that it is a product that incorporates the audiovisual to mobile devices through the social network platform Instagram, interactivity presents itself as a basic and active configuration in the process. In this sense, the interactive elements of the product will be identified and related to the interaction and sense regimes described by Landowski in his semiotic system, based on four main recurrent behaviors: programming, manipulation, adjustment and accident.