Estratégia e forças competitivas no mercado de energia eólica: um estudo de caso com agente local no Rio Grande do Norte

Abstract

The present work sought to identify and analyze how a company classified as an agent in the free energy market has its strategy perceived by its manager, being used for such study the five forces of Porter, relating them with the generic strategies, in this way Understand how the market is characterized along with the manager's perception about it and Porter's strengths in the wind power market. To do this, a Likert questionnaire has been used, listing questions with the 5 forces, and comments were also made in the questions to fill in gaps that might appear to be observed by the questionnaire.As a result, it was possible to understand market nuances as to its size and specificities, both more comprehensively and with a focus on the free energy market, as the manager was able to understand the position of his company in the market and also his way of acting in the market. Even though it is still possible to analyze the five forces in the way other players in the market act as their generic strategies. The research served not only to elucidate the way in which the growing renewable market is being worked on, but was also satisfactory in its main question that aimed to understand how it worked in the search for competitive advantage and how is the relationship with the five forces