Gestão de uma entidade do terceiro setor durante a pandemia: um estudo de caso no município de Caicó/RN

Abstract

This study was carried out in a third sector institution in the city of Caicó/RN, called the Association of Parents and Friends of the Exceptional - APAE, with the aim of analyzing how management occurred during the pandemic and addressing the actions that were taken to try to minimize the impacts on the provision of services. Methodologically, the research was descriptive, accompanied by a technical visit to the institution, a case study was carried out in order to get to know the work carried out, as well as an unstructured interview, in addition, a questionnaire was applied, through Google Forms that was answered by the social worker in charge. The results showed that one of the main difficulties faced by management was the issue of social distancing, which led to major changes in the format of care, which became remote. Nonetheless, APAE did not suffer major impacts in this atypical scenario, as it adopted entrepreneurial strategies, consecutively developed a new remodeling in the way services were offered and adopted mechanisms to have more resources in order to continue in the market.