Processos comunicativos nas formações discursivas da assessoria de comunicação governamental: uma análise do discurso das notícias publicadas no Portal do Governo do RN

Abstract

The media has occupied a central position in Brazilian politics, mediated by government communication advisors, which reproduce administrative or governmental political discourses in the production of institutional news content. In this context, the dissertation seeks to understand how the discursive formations are produced in the news published by the Communication Office of the Government of the State of Rio Grande do Norte/RN, object of study of this research, to contribute to efficient Public Communication. And this is the problem question of the research. It raised the hypothesis that the communicationalstrategies built by governmental communication advisory offices have developed a more institutional communication, aligned to the political interests of the government, limiting its contributions to develop a democratic communication, which prioritizes the public interests andfoments the exercise of citizenship in the construction of the public discourse. Therefore, the study aims to analyze the enunciates of the news published on the government portal, to identifythe type of predominant communication in the discursive media practices of Assecom/RN, fromDiscourse Analysis (DA) and theoretical perspectives of the field of the Public Communication (PC). The research is fundamentally qualitative, as it is characterized as an analytical and descriptive-exploratory study, which develops a French Discourse Analysis, based on Pêcheux(1975, 1988), Maingueneau (1984, 2015), Orlandi (1989, 2012), Brandão (2004, 2012) and Fiorin (2012), as well as establish theoretical relations with the doing Public Communication, under the conceptual perspective of Zémor (1995), Duarte (2006, 2007) and Matos (1999). It presents as methodological support, the main theoretical assumptions of DA and applies concepts of PC in the application of analytical categories developed by the researcher, which were consolidated as important instruments for analysis of the production ofmeanings constructed by the advisory, in the discursive formations of the 14 materials collectedin the period from May 2021 to October 2022, before and after the government elections. In theanalysis of the results, empirically verifies the democratic contributions of the government communication advisory, the institutional symbolic power exercised in the production of meanings of its discursive and intersemiotic practices, which generate communicative processes in the narratives of the published news. However, it was confirmed that Assecom/RN exercises a more political-governmental communication.