Programa agentes locais de inovação: uma avaliação da política de inovação para as micro e pequenas empresas do Rio Grande do Norte

Abstract

Small Enterprises have a high socioeconomic importance in the world and Brazilian scenario, due to their generation of employment and income for the population. In addition, given the intense globalization and global development, these companies have also been relevant in the innovative process of the countries. In Brazil, over the last decades, several policies, actions, laws and entities have been developed in the promotion of these companies and their innovation. This dissertation aims to analyze the association of characteristics of companies participating in the SEBRAE Local Innovation Agents Program’s with the program’s focus on the levels of and gains of innovation achieved in the 16/18 cycle within the State off Rio Grande do Norte, through an econometric evaluation using the regression method. Thus, this work performed a managerial analysis of the Program by measuring the characteristics of entrepreneurs and companies participating in the Program in Brazilian companies in the state of Rio Grande do Norte, which revealed the importance and strength of companies located in the capital, political, economic, financial center. and the state social and, therefore, already more structured in the global maturity of organizational innovation and more engaged in the development of the innovation actions proposed by the Program in face of its strong market competition. Thus, the location in Natal can be used by ALI managers as a means of selecting the companies most likely to focus on the Program's results and may also use the actions taken by this company as a model for expanding the most varied innovation actions ( in various dimensions) to the other MPEs of the State providing advances in innovation in the economy of RN. However, the main result observed by the work was the relevance of the innovation policy of the ALI Program in the State as an element that fosters market innovations throughout the Rio Grande do Norte.