O Aranhaverso como produto de consumo nas mídias e o uso da transmídia nesse processo

Abstract

The aim of this work is to carry out an analysis of the consumption of the “Spider-Man” product through the use of transmedia and how this influences its propagation and success. The “Spider-Man” product will be presented in its most varied forms of consumption and media. Be it like the original (comic book (HQ)) to movies, games, toys, etc. Authors such as JENKINS (2006) and SCOLARI (2013) will serve as a theoretical reference for the analysis and use of transmedia in the commercialization process, in addition to LIPOVETSKY (2007) and BARBOSA (2004, 2006) to demonstrate the influence on its consumption. The authors GIL (2008), DUARTE (2006) and BARROS (2006) are present in this study, assisting in the methodological process, based on the deductive and descriptive approach. Through these methods, the work highlights how the “Aranhaverse”, the multiverse concept applied in the “Spider-Man” product, uses transmedia to its advantage and how the works are interconnected.