O impacto do Festival DoSol na agenda cultural da cidade do Natal/RN

Abstract

In order to explain the importance of Festival DoSol for the cultural agenda of the city of Natal/RN, this study brings, from the Marketing perspective, aspects related to the function and history of this festival. We've started from the assumption that independent festivals are consolidated events in the national music circuit, proving to be fundamental to reveal new talents and give visibility to bands and artists in the promotion of art and culture. The theoretical reference that guided this research enabled us to understand the phenomenon of independent festivals, building a representation of its universe and its dynamics. As a result, we found that Festival DoSol has been growing a lot with each edition and, throughout its trajectory, it has proved to be important for disseminating art and culture in a popular and accessible way, with total respect for diversities. Furthermore, DoSol represents a milestone in the culture of the city of Natal, and Marketing has had an effective result in terms of the image created around the event.