A televisão no Rio Grande do Norte: uma periodização da trajetória da mídia regional

Abstract

This research aimed to identify, analyze and delimit the phases of television development in Rio Grande do Norte. To this end, the trajectories of Potiguar broadcasters, between 1972 and 2022, were selected as empirical objects, to identify a periodization of regional media (Rossetto, 2009), based on a case study (Yin, 2015) of Potiguar television broadcast on a signal broadcast and pay TV, in addition to the use of techniques such as oral history and consultations with broadcasters' video archives, Brazilian legislation and the histories of Brazil and Rio Grande do Norte. The present investigation was justified by the lack of research on TV in the state and the lack of a periodization of television media in Rio Grande do Norte. The investigation was theoretically based on studies by Mattos (2010a, 2010b), Barbosa (2010), Bolanõ (1999, 2007) and Capparelli (1982, 1986), on Brazilian TV, and by Kneipp (2017), on TV potiguar. The study also included contributions from Williams (2016), Jost (2011, 2007), Wolf (2015) and Wolton (1996) on television media, in addition to research on regional media in Lima (2010, 2001, 200), Bazi (2016, 2001), Fábbri Júnior (2006), Aguiar (2016), Moreira (2019, 2015, 2009) and Santos (2008, 2006, 2007, 2006). The research also proposed to conceptually discuss the new ecology of regional television. Therefore, it included contributions from McLuhan (1962, 1964), Postman (1994, 1979), Scolari (2015, 2014, 2010), Canavilhas (2023, 2011), Strate and Braga (2019), Becker (2022, 2016 ), Jenkins (2008) and Fechine (2014). Based on the studies carried out and the results achieved by this research, it was possible to construct a periodization of the television trajectory in Rio Grande do Norte and identify the ecology of TV in Rio Grande do Norte in contemporary times, in addition to contributing to the development of scientific knowledge about the regionalization of television media in Brazil.