Plano de negócios para abertura de filial em São Miguel do Gostoso/RN de locadora de veículos

Abstract

It involves the elaboration of a Business Plan based on the idea of opening a branch of a Car Rental Company, in a new market, focused on the tourist sector, similar to the segment already explored by the company's headquarters, serving as an analysis instrument of feasibility and also guides the necessary guidelines to be successful in this new endeavor. To this end, market research was carried out, of a quantitative nature, with the public residing in this new market and with potential customers from other cities, chosen at random, with distribution preferably among groups made up of tourists. The research returned 98 questionnaires, where various aspects were evaluated, including preferences for types of vehicles, service issues and service prices. PNBOX, a Business Plan system provided by SEBRAE, was also used, mainly for the financial analysis of the business, obtaining several important indicators to be used by the company owner in decision making. It is concluded that the business is viable, although with a medium and long-term growth perspective, considering that the initial investment is relatively high, but that the market is still expanding, offering conditions to the owner, based on the study carried out in this business plan. businesses, anticipate problems and adapt to situations that arise in the future, starting their activities with an awareness of the reality of the local market and the adverse situations that present themselves.