O Design e a Economia Cultural no contexto musical: Um estudo de caso sobre uma banda de rock de Brasília

Abstract

This undergraduate thesis was conducted to investigate consumers and producers of rock music from and around the city of Brasília, Brazil's capital district. The research was made through participatory design techniques, in the creation of a visual identity and graphic material for a starting rock band in the city of Brasília. Brasília is nationally recognized for being the home of some important bands of the genre active in the middle 70's and 80's. Today, the Capital touristic investments target the rock and motorcycle public very often, being successfully accepted by local people. The project was made to explore and analyze the results of the methodological procedure in participatory design when applied to a band's visual identity. Therefore, the techniques applied in the creative process are: semantic panel, semantic differential, contextual analysis, cultural probes and focus group. This work completed the investigation through participatory techniques and delivered a brand identity material that is coherent with the information collected through research. Both the process and the resulting materials were considered to serve the band's interests.