Prospect: estimulando conexões entre estudantes, universidades e empresas

Abstract

Brazilian universities have the purpose, in addition to teaching, to generate knowledge and disseminate knowledge. Public universities are responsible for conducting research, disseminating knowledge, as well as, through extension actions, acting beyond physical boundaries. The Triple Helix proposes harmonious operation to facilitate the flow of economic and financial resources, contributing to a structure favorable to productive interaction between universities, government and companies. Despite this, organizational environments that are internally prepared or that encourage interaction between the academic ecosystem and companies are rare. As a result, there are low rates of innovation and student experiences in activities in companies, high cost for the production and development of products and services. As a result of the research, a 10-step framework called Prospect was built, developed through the Human Center Design (HCD) methodology, which proposes to structure the communication of universities and companies. The framework systematically uses challenges to develop the creative potential of students, generating greater opportunities for market applications and business solutions in a practical way, through a digital platform.