Direitos autorais na produção do material didático para educação a distância: estudo com foco na gestão do conhecimento

Abstract

Knowledge Management is fundamental to any type of organization, considering changes and improvements in institutional practices, contributing significantly to the objectives and goals of each one of them. Thus, this study has as general objective to identify actions that can contribute to improve the organizational knowledge about the copyright, aiming at avoiding violations and conflicts in the production of the material for Distance Education, in the Secretariat of Distance Education (SEDIS), University Federal University of Rio Grande do Norte (UFRN). As to the specific objectives, it sought to describe the stages and the actors involved in the production of SEDIS didactic material; to evaluate the knowledge, skills and perceptions of collaborators related to copyright, in the production of SEDIS didactic material; and to propose suggestions to train employees and regulate the copyrights of the materials produced, with a focus on KM, specifically, in The Theory of Organizational Knowledge Creation. The research is applied in nature, with a qualitative and quantitative approach, with descriptive objectives and a case study. It has a population of 56 employees, and a non-probabilistic sample for convenience, totaling 51 servers, which are part of the Coordination of Production of Didactic Material, that answered a collection instrument, questionnaire; and also the manager of the institution that participated in a semistructured interview. The data analysis consists of statistical analyzes, exposed in graphs and tables, in addition to flowcharts and figures, and in the content analysis of Bardin. From the results found, it can be seen that the sectors are distinct in their functions and that the employees who work present experiences and, at the same time, needs improvement in their work. With this, it proposes some recommendations and suggestions, such as: training and training, acquisition of software to identify plagiarism and change in the employees contract. With this, it concludes that all the objectives of the research were reached, that the results of the work could contribute to the production of didactic material in SEDIS and that the model of Nonaka and Takeuchi (1997) was relevant considering the techniques related to: socialization, outsourcing, combination and hospitalization (SECI), to elaborate the proposal of intervention, described in the recommendations and suggestions.