O cinema, a televisão e os serviços de streaming: a disputa pela preferência do consumidor frente às novas tecnologias

Abstract

Cinema and television, shaped by technological developments since the Industrial Revolution, have long been central to modern mass society. However, traditional viewing habits have been disrupted by the rise of digital technologies, the internet, and online streaming platforms, reshaping audience consumption. This research explores the emergence of streaming services and their impact on cinema and television, contextualized through a historical overview of both mediums and the evolution of streaming. Drawing on the works of Magalhães (2020), Charney (2004), and Souza e Azevedo (2018), and using a qualitative bibliographic approach analyzing sources from 1971 to 2024, the study reveals that while streaming platforms democratize access and convenience, cinema and television continue to adapt and reinvent themselves in the digital era.and television continue to adapt and reinvent themselves in the digital era