Análise dos fatores que influenciam as mulheres potiguares a empreender

Abstract

This research is part of the project “Mulheres Conquistando Autonomia" which seeks to strengthen the women’s autonomy, contributing to the increase of their insertion and permanence in the labor camp. Entrepreneurship is mainly exercised by men. However, in recent years there has been a significant increase in female entrepreneurs in Brazil and in the world. In addition, women are increasingly filling this space, because they have the inner characteristics of entrepreneurship, which shows an advantage to undertake. In the Rio Grande do Norte state, the participation of women in the business sector has been growing significantly and they are already the majority in the main areas of micro individual entrepreneurship. The objective of this work is to analyze a structural model that evidences the interrelationship of the key factors that influences the intention of the women to undertake. The methodology consisted of three fundamental moments. Initially, a search in the databases was first performed in order to obtain a pre-existing theoretical model related to the study theme, then was made a survey with entrepreneur women of Rio Grande do Norte to gather data with the purpose of understanding the relevance of the variables defined by the theoretical construction, and in the end was used the modeling of structural equations to detect the constructs that contribute to the investigated process. As a result, it was obtained that the “personal attitude”, “individual skills”, and “psychological characteristics” influences directly and indirectly in the intention of the women to undertake. On the other hand, the “difficulties” built in the labor market did not reach the level of significance required in this research, i.e., this variable does not influence women to undertake. This structural model used in the research can be the basis for an action plan to be expanded by entrepreneurs, so that they hone their skills and improve their ability to undertake.