Aplicação de previsão de demanda para otimização do setor de licenciamento em um varejo de moda

Abstract

Companies operating in the retail segment experience challenges and obstacles in reaching their final consumer. In the clothing sector, this proposition is the same, the consumers are always aware of new trends and, consequently, products become even more perishable. Today, we can no longer assume that a basic black t-shirt will always be at the top of it’s performance, customers are paying attention to the clothing finishing, the modeling, the shape of the collar, the quality after washing, etc. The demand forecast brought in this research seeks to provide more accuracy and effectiveness in the purchase of clothing products in the licensing sector. As a result, the Holt-Winters exponential smoothing method was applied, one of the quantitative demand forecasting methods, to provide mathematical support for purchases, making them consistent with business needs. In addition, it was also highlighted which indicators the sector should monitor for better decision-making and finally, an action plan was documented in five steps to optimize the entire routine of actions and analysis of the sector's flow, with the purpose of ensuring that the product reaches its maximum performance until the end of its life cycle.