Avaliação de eficiência de agências bancárias no nordeste do Brasil

Abstract

The performance evaluation has been a very important tool in the management of companies of any market sector. Currently, the financial market has had a very competitive environment in which there is a management control tools. To meet this market need, this study aims to evaluate the efficiency of bank branches level 4 on the micro perspective (branches of the state of Paraíba and Rio Grande do Norte) in order to classify the efficient banks, inefficient and the most significant variables to achieve a better performance of a great company of the banking system in 2012 and 2013, through mathematical modeling networks Analysis Data Envelopment. By creating and intermediate resources, financial institutions extend the wealth diversification opportunities for individuals and firms, and provide essential services to the operation of the resources of trade and capital. Justified the use of this model for micro mode efficiency rating to enable and identify information for better management and the adequacy of the business performance of each bank branch. The research method applied is rated qualitative and quantitative with a sample split of 15 agencies in Rio Grande do Norte and 28 branches in the state of Paraíba. In terms of modeling used the CCR-oriented model output in order to increase the operating transactions. The model network was composed of three stages: (1) assess the commercial efficiency - the objective is to identify the agencies with the best level transaction operations; (2) evaluate the loyalty efficiency - the objective is to identify the most efficient agencies in the credit system in default of individuals and companies; and (3) evaluation of overall efficiency. From this, the results pointed to signal which banks are efficient and identify the critical points so you can leverage the performance of inefficient banks, especially the procedure between the location and the local performance. Finally, stood out information that can help managers of financial institutions , emphasizing the importance of performance systems and efficiency through improvements in organizational.