Entre Portugal e Brasil na pandemia de Covid-19: uma análise comparativa dos vídeos publicitários dos governos de Brasil e Portugal

Abstract

The pandemic of covid-19 highlighted the importance of a efficient communication strategies in the health area. From that, the presente work is result of the conjunction of two methods: the comparative and the discursive semiotics based on Algirdas Greimas, to carry out a comparative study of the communication strategies of the governments of Brazil and Portugal, applied in the videos published since the emergence of the new coronavirus until the start of the vaccination campaign. The advertising videos, as a corpus of the work, were chosen with the aim of being analyzed through their persuasive capacity, in an attempt to convince the population to adopt the necessary measures to contain the spread of the SarsCov-2 virus and contain the crisis caused by the covid-19 pandemic. The result of the research made it possible to identify and compare the ethos of each government based on the image in the constructed videos published during the covid-19 pandemic.