Negócios baseados em projetos: investigação teórica e validação empírica do conceito a partir de um escritório de gerenciamento de projetos

Abstract

This work is the result of scientific research whose main objective is to explore the concept of Project-Based Business (PBB), placing it within the literature and understanding its empirical validity based on the performance of Project Management Office (PMOs). To this end, the investigation is structured on two systematic reviews of the literature and an in-depth case study. The first review aimed to identify how strategic alignment occurs in PBB. Their findings allowed us to understand how project management relates to strategic alignment, which are the main elements that stand out within this relationship and how they influence each other. The second sought to explore how PMOs can contribute to the unfolding of the strategy within the scope of PBB. With this initiative, it was possible to specify seven roles by which PMOs can benefit organizations in the studied purpose. The case study aimed to validate the concept of PBB from the analysis of the roles played by a PMO. For its realization, an empirical research with a qualitative approach was carried out with exploratory and descriptive purposes, data collection through document analysis, semi-structured interviews, and non-participant observation. The work contributes to the literature by exploring the concept of PBB from methodological procedures that allow its validation before the scientific community. It is believed that it was possible to locate it within the literature, explaining its points of convergence with some existing works and distancing it from some approaches that - despite the apparent similarity - refer to other organizational structures. Besides, the empirical work carried out also allowed to visualize its effectiveness, emphasizing its practical applicability and its ability to solve problems common to the realization of the strategy at the organizational level. The research also collaborates with organizations that aim to implement the management model recommended by the PBB concept, since it characterized the entire process of unfolding the strategy based on projects.