A influência do design emocional na interação com jogos eletrônicos e seu reflexo na sociedade

Abstract

The research presented in this dissertation shows the relationship between Emotional Design (affection) and Electronic Games. Its goal is to understand how the first aspect influences the second, the two being very important areas for human, social and economic development: the Design for emotions, having a personal and intimate basis with consumers, and the Electronic Games, being one of the largest industries in the entertainment, growing increasingly. First, it was necessary doing a theoretical study about Emotional Design and Electronic games, its origins and existing research to date; in addition, there were researches about authors whom discoursed on the topics presented. After that, there were personal exploration methods through interviews and questionnaires to users and non-users about the affection they had with electronic games. This step was important to check the veracity of the theoretical content on a regional level in the city of Natal/RN. Finally, the results were essential for the analysis of the relationship between affectivity and games, showing the direction companies should follow to attract more consumers and more importantly, to show these consumers the importance that games have to immerse them even more in their universes.