27 anos de protagonismo feminino: uma reportagem multimídia sobre a Letra a Comunicação

Abstract

This paper aims to document the process of creating the major multimedia report “Letra A: 27 years of female protagonism in Rio Grande do Norte communication”. This project aims to document and narrate the trajectory of Letra A Comunicação, the first 100% female-owned communications company in Rio Grande do Norte, through the accounts of women who played central roles in its history, including its employees, partners and clients. Aligned with the technological innovations of the sector in which the company operates, the study is based on the concepts of web journalism, press relations and female protagonism, offering an in-depth analysis of these themes in the context of contemporary communication. Methodological procedures such as bibliographical research, in-depth interviews, document analysis and the application of forms were adopted to conduct the research. The main results highlight the importance of preserving and transmitting to future generations of journalists the legacy of female representation, particularly in business management contexts led by women. Furthermore, the transformative potential of a broad and dynamic market, such as press consultancy and web journalism, stands out for promoting more inclusive and plural communication.